IMC PLAN - PURINA PRO PLAN Assignment Example | Topics and Well Written Essays - 500 words

IMC PLAN - PURINA PRO PLAN - Assignment Example Purina Pro Plan had already run few successful campaigns too in the market, and this drive also has a potential to gain probable customers and can increase sales. Purina Pro Plan is a trustworthy brand from the experts’ point of view and has apparently an image of healthy and nutritious pet food over pet keeper’s mind, providing complete range of cat and dog food. The idea to generate this campaign is that people find difficulties in carrying their pet in flight, a campaign of Purina Pro Plan is offering a two-way fare on International travelling with the validity of 45 days. The company will print two series of code; one in descending order and other one in ascending order. Every pack will have a hidden code. For example: any customer has 67899 and other will have 99876. A person has to post their pet’s picture with his pet food pack, using hashtag #mypurinastarpet and code number. When two people can match their inverse series they can claim with picture and code number to the company and then both pet keepers can have a two-way international ticket for their pet with validity of 45 days. Communication and continuous interaction between the company’s personnel and Purina Pro Plan buyer will increase the visibility of a Brand in the market, it will help to retain brand loyalty and Potential buyers will switch to this Brand. The company is going to run its Advertisements via traditional and nontraditional ways, Internet marketing through social media ads, direct marketing and fliers in college and university campuses and bus stops, teaser advertisements on TV and radio. In nontraditional, Picture booth will be placed at bus stops, public places and at veteran hospitals. The company’s personnel will look over sales, before the campaign start and compare with every passing month. Social engine optimization tool will be used on regular basis to check the users’ response. In case of low engagement, more attractive ads and content will